A free, open community for real estate professionals
The Loop is an open community for real estate professionals who believe better relationships, useful systems, practical training and shared opportunities help everyone build a better business.
01The idea
Most of this business gets learned alone: a script rehearsed in the car, a CRM you keep meaning to clean up, a market you read about instead of talking through.
The Loop puts agents in the same room, in person and online, to practice, compare notes, trade what's working, and stay in touch after the session ends. Agents from any brokerage are welcome, and where you hang your license stays your business. What matters is whether you leave each conversation with something you can use.
The relationship is the asset. The business is often the byproduct.
02Inside the Loop
Come for one. Most people end up doing all four.
01
Meet agents worth knowing.
Real relationships across brokerages and markets: the kind that turn into referrals, collaborations, honest advice and a call that gets returned.
02
Practice, not just theory.
Sessions built around doing the work out loud, with people who will tell you what they heard.
03
Systems that hold up when you're busy.
Practical setups you can copy, adapt and keep running: CRM, prospecting, AI and marketing.
04
Bring what you know.
The Loop gets better when members teach, host and share. It's optional, and it's how this community grows.
03How it works
Networking doesn't have to mean name tags and a hotel ballroom. Most real relationships come from being a little more intentional in the life you already live, and following through. The Loop runs the same way.
04How we think
Habits from training agents, working the phones, and building systems that real people actually use.
01
The relationship is the asset.
The business is often the byproduct. We build for people who keep talking to each other.
02
Relationship first, notes second, AI third.
Make the contact and learn what's true. Write it down. Then let the tools help you follow up.
03
Automate friction, not judgment.
Let software do the searching, sorting and drafting. Keep decisions and relationships human.
04
AI should enhance the person, not replace the personality.
If it doesn't sound like you, it isn't helping you.
05
Go fail.
You learn calls by making calls. Practice here, where a bad rep costs nothing.
06
Show the work.
Real examples, real process, no mystery and no hype.
05Sessions
Practice rooms, masterminds and Lunch & Learns, in person and online. Tap any session for the details.
Weekdays, 7:40 AM ET
Daily reps on real cold-call scripts before the day gets busy.
Run the opener, handle the objection, swap roles, fix one line. Short, sharp practice with feedback from people who make the same calls you do. Go fail here, where a bad rep costs nothing.
Thursdays, 8:00 AM ET
Live cold calls in an open room. Dial together, learn out loud.
Bring your list and your phone. We make real calls side by side, talk through what happened between dials, and keep each other honest on the numbers. The fastest way to get comfortable on the phone is to stop doing it alone.
Upcoming dates
No room Thanksgiving week.
Mondays, 9:00 AM ET
Start the week grounded, together.
A short, welcoming prayer gathering to open the week. Come as you are.
Tuesdays, 10:00 AM ET
Agent attraction, our 12 building blocks, and a book we study together.
A small circle working on agent attraction: growing your business by attracting, mentoring and supporting other agents. We work through our 12 building blocks, study a book together (right now it's Building an Empire), and hold each other accountable between sessions.
2nd & 4th Tuesdays, 10:30 AM ET
Training on growing your business by attracting and supporting other agents.
A recurring training hour on agent attraction and business building, led by Tom and Dick. Xavier attends and recommends it.
1st & 3rd Wednesdays, 12:00 PM ET
The flagship. Conquer your systems and organization with AI and CRMs.
Xavier's virtual, screen-share mastermind on the operator side of real estate. We conquer systems and organization with AI and CRMs in service of PAMN, the four things that grow a business: Prospecting, Attraction, Marketing and Nurture. Expect a CRM you can trust, a daily hot sheet that tells you who to call, nurture that still sounds like you, and AI that handles the friction while you keep the judgment. Bring your own business on screen and leave with something built.
Upcoming dates
Fridays, 12:00 PM (not the 1st Friday) ET
Lunch, a market or business topic, and agents worth knowing.
An in-person lunch and learn hosted at Doug's office: one useful topic on the market, lending or nurturing your sphere, plus time to actually meet the people around the table.
Upcoming dates
Mondays, 9:00 AM ET
A weekly read on the market and how to talk about it with clients.
Rotating hosts break down what's moving in the market and turn it into conversations you can have with your sphere this week. Open to agents from any brokerage.
Mondays, 9:30 AM ET
The HomeBase team's weekly 30-minute huddle.
A focused weekly team session for HomeBase New England agents. HomeBase members also get additional training and coaching.
Ask Xavier to connect you or call/text 978-539-9512
Wednesdays, 9:00 AM ET
The weekly state meeting for eXp agents in Massachusetts.
Market updates, brokerage news and recognition for Massachusetts eXp agents, held in the state room on eXp World, with networking from 8:30. eXp agents only.
Ask Xavier to connect you or call/text 978-539-9512
Thursdays, 12:00 PM (2 to 3 times a month) ET
Skill labs from eXp Young Professionals.
Short, practical training labs for members of eXp Young Professionals. Xavier is a YP representative and can connect you.
Ask Xavier to connect you or call/text 978-539-9512
Mondays, 1:00 PM ET
Weekly production mastermind for Fast Forward members.
A weekly mastermind on production and pipeline for members of the Fast Forward Movement, which also offers coaching and a large on-demand training library.
Ask Xavier to connect you or call/text 978-539-9512
Thursdays, 3:00 PM ET
AI tools and workflows for Fast Forward members.
A weekly mastermind on AI and business systems for members of the Fast Forward Movement.
Ask Xavier to connect you or call/text 978-539-9512
Next up
New dates are on the way. They go to the list first.
Role Play Scripting every morning and the Live Prospecting Room on Thursdays. Real calls, real reps, real feedback.
Agent to Operator, Xavier's screen-share mastermind on AI, CRMs and the systems behind PAMN, plus the Growth Circle on agent attraction and a book we study together.
One useful topic, lunch, and a room of agents worth knowing. Larger gatherings when there's a good reason to be in the same room.
Loop sessions are free and open to agents from any brokerage. Every session has its own WhatsApp group to keep you accountable between meetings. A few sessions on the board belong to partner groups and are for their members. See the full lineup
06Resources
Field-tested guides from sessions and members on prospecting, CRM, AI and marketing, plus the outside programs and toolkits our members actually use. No gated downloads, no fluff.
07Sneak peek: the content engine
“Give the best stuff away free. Trust compounds.”
The top-down system Xavier runs for his own business: record one useful video a day, and let AI and a few good tools turn it into content for every platform, then into real conversations. Here's the shape of it.
Tap a channel to see its job.
The relationship home: Reels, Stories, community and behind the scenes.
We build this together, step by step, in Agent to Operator. The playbook is in Marketing that shows the work.
08Contributors
Anyone can join. Contributors are the members who help run it: teaching a segment, hosting in their market, sharing what works, making introductions. Become the resource people come back to, and bring others along.
The founding circle is forming now.
Become a Contributor09Who's behind it
The Loop was founded by Xavier S. Cole, a Massachusetts real estate agent who has led trainings and workshops for other agents on prospecting and call scripting, CRM organization, AI tools, marketing and business systems, and who mentors newer agents one on one.
The Loop is that work made communal: more people teaching, fewer people figuring it out alone.
10Follow along
Session moments, scripts, systems and the agents building this, as it happens.
Follow @theloopreFree · Any brokerage · Leave anytime
Join the list for session invitations and the occasional useful update. No daily blasts, no sales sequences, and nobody gets your info.
Questions first? Call or text Xavier at 978-539-9512.
Received
Meanwhile, follow along on Instagram at @theloopre.